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(Senior) Product Manager – BNL

Position

JOB SUMMARY

You have direct responsibility for the development and effective implementation of a local market plan for the product(s) within Business Unit (BU) in country. Participates as a key member of the country team and provides input as needed to International Marketing planning on Country and BU product marketing. Leads the in-country Franchise Team to ensure close alignment between brand strategy and country implementation.

KEY ACCOUNTABILITIES

Development & Execution of local Tactical Marketing Plans: 60%

  • Leads the in-country Franchise Team and ensures the team develops and executes local market plans.
  • Contributes to the development of country marketing strategy, receiving core programs from the regional Marketing and rolling out locally, as well as developing new local programs. Acts as the link between the Regional Marketing and the in-country Franchise team.
  • Develops local market plan in conjunction with BUD, agreeing split of promotional budget between local programs within country to achieve local market objectives.
  • Identifies roles and responsibilities for delivery of local marketing tactics and agrees strategy to deliver the budget in conjunction with country BUD. Communicates the roles and responsibilities to relevant stakeholders including Sales Program team, Sales Management and Agencies.
  • Tracks implementation of activities in the local market plan working with agencies and country team to ensure timely and effective execution.
  • Reviews implementation of the local market plan and provides. Feedback to the regional marketing team as needed. Monitors local competitor activities and ensures local organization and regional marketing are kept up to date.
  • Trains the sales force in the execution of marketing programs and use of marketing and promotional materials in compliance with local laws and the Company’s compliance requirements.
  • Manages local KOL development plans, local Congresses and new indication launches to ensure alignment with local Business Plan.
  • Works with BUD on forecast, product planning and product launches.
  • Develops strategic plans for the country franchise with the BUD.
  • Management and Delivery of Promotional Materials: 30%

  • Works with local Sales Program team to ensure country promotional materials, Congress and HCP Training materials are managed through local regulatory approval process and are translated and delivered in line with country marketing strategy and local market plan.
  • Collaborates as part of the Other Europe (OE) Product Manager team to share and learn from best practice and experience.
  • Sales and Budget Objectives: 10%

  • Collaborates with local team to identify and implement all effective action necessary towards achievement of agreed sales targets for country.
  • Anticipates competitor strategy, makes recommendations to local BUD and develops counter-plans to support country in meeting sales targets.
  • Manages promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets.
  • MAIN CONTACTS

  • BUD and Sales Reps in country
  • Country Value & Access
  • Sales Program team
  • Regulatory/Medical Affairs team
  • Customer and local Opinion Leaders/Ambassadors
  • Translation and Creative Agencies
  • Selective international marketing team
  • Profile

    EXPERIENCE/KNOWLEDGE

  • University Degree or equivalent (preferably Marketing or Science)
  • Marketing experience
  • Experience of Pharmaceutical industry
  • Sales and/or Sales Management experience preferred
  • Fluency in local language and in English-French and Dutch (written and verbal)
  • Project management skills, good analytical skills.
  • Country Based role – some travel within country and to international congress / events as needed

    Company

    OUR CLIENT

    Leading Growth Pharma

    Our client, is a bold, global pharmaceutical company and a leader in a new industry model – Growth Pharma. Our client is focused on developing, manufacturing and commercializing branded pharmaceuticals, devices and biologic products for patients around the world. Our client markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories. Our Client’s success is powered by more than 18,000 global colleagues’ commitment to being Bold for Life. Together, they build bridges, power ideas, act fast and drive results for our customers and patients around the world by always doing what is right. With commercial operations in approximately 100 countries, Our client is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives.

    Contact

    Claudine Lachman